Our Story
A boutique approach to Dubai real estate
Since 2008, Realty Force has helped discerning buyers and investors navigate Dubai’s luxury and off-plan market with integrity and insight.
Quality over quantity
Established in 2008, Realty Force is an award-winning boutique real estate agency in Dubai, especially strong in the luxury residential market and off-plan developments. Our track record with Expo City, Sobha, Emaar and Nakheel — along with strong agent mentorship and a client-centered approach — positions us as a distinctive player in Dubai’s upscale property sector.
Since inception, Realty Force has earned a reputation for integrity, professionalism and a commitment to quality over quantity — exclusively presenting high-value properties that reflect genuine long-term value.
Four ways we work with clients
Luxury Resale
Villas, penthouses and apartments in Dubai’s established addresses — sourced, valued and negotiated on your behalf.
Off-Plan & New Developments
Direct relationships with Expo City, Sobha, Emaar and Nakheel, including early-stage and off-market release access.
Leasing
Long-term rentals across the communities we know best, for tenants who want the search done properly the first time.
Community Guidance
Area-by-area guidance on where to buy and why — lifestyle, yields and the investment story behind each neighbourhood.
Eighteen years, marked out
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2008
Realty Force is founded
The agency opens in Dubai with a deliberately small team and a focus on high-value residential property.
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2018
On the record in Gulf News
The start of a decade of market commentary from CEO Riyaz Merchant, from record-breaking sales to policy shifts.
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2019
Rising Star — Emaar
Recognised by Emaar for outstanding early performance, alongside repeated Outstanding Agent awards from Property Finder.
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2020
Top Performing Agency — Sobha Realty
Named a top performing partner agency, and inducted into Nakheel’s Diamond Club for sales performance.
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2023
Top Performing Agency — Expo City Dubai
The agency’s most significant recognition to date, reported across the region’s business press.
Steered by Riyaz Merchant
Realty Force is led by CEO Riyaz Merchant, an established authority in high-end real estate with a strong record of success in Dubai’s property market. Under his leadership the company continues to set high standards, staying ahead of the curve by uncovering off-market and early-stage investment opportunities — giving clients a strategic edge.
Trusted by Dubai’s master developers
Direct working relationships that give our clients early sight of new releases and a shorter route to the right unit.
- Expo City
- Sobha
- Emaar
- Nakheel
Our values
Integrity First
Transparent advice and honest guidance at every step — we only present properties we genuinely believe in.
Local Expertise
Deep, on-the-ground knowledge of Dubai’s communities, developers and market cycles built over 18 years.
Client-Centered
A boutique, relationship-driven service where your goals shape every recommendation we make.
Every mandate is handled by a named advisor who stays with you from first viewing to handover.
Meet the teamReady to find your next address?
Let’s talk about what you’re looking for — buying, renting or investing in Dubai.